Tuesday, August 12, 2008

What is her need?


My target market must be pretty much often going to the bookshop like Dymocks or Kinokuniya.
I know it's the digital age, however, she would still have hard copy documents to organize at home or at work. I keep on looking at stuffs. "What kind of paper organizer she would be interested in buying?" "Will she buy a folder with plastic sleeves or would she rather have them in stacks" "What kind of pen she would bring everywhere?(her business pen)" "which business card holders is her style" So I went to those store and browse and think myself as being "her" and see from "her eyes". Would she have a lot of things at home such as accessories, porcelaine small doll and stuffs. There is this new japanese doll in dymocks being sold for charm. And so I began thinking, where will she locate that kind of accesories in her house. And also, I was thinking about her very crucial daily needs, such as food and water. She won't buy bottled water mount franklin every single working day. It would make her go broke. And so, she needs to have her own water bottle, which does not have to only contains water. For food container.. will it be trouble some for her to carry a big box every day? I was browsing and here was something that's interesting. Biodegradable Food Containers. Made out of 100% corn resin! Thats fully recycleable and useful that she does not have to bring it home and wash it every time, and still environmentally friendly.

Resouces:
Lock&Lock food container
Water Bottle

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